THE IOVINE FAMILY HAS BEEN PROUDLY SERVING THE PHILADELPHIA COMMUNITY FOR OVER 30 YEARS

Before Iovine Brothers Produce Market became what is it today, it was a smaller shop in the Reading Terminal called Ro & Sons. Vinnie began working at the produce market in 1989 and encouraged his brother Jimmy to come on board shortly thereafter. The brothers took over the business in 1994 and renamed the spot Iovine Brothers Produce. Through the years Iovine Brothers has certainly evolved, adding more products to the shelves and more family members to the crew, helping the market branch into new directions. However, one thing that has never changed is the brothers’ commitment and love for their customers.

From the beginning, Iovine Brothers was built on the foundation of family values and honest produce. Regular customers become old friends as they enjoy quality goods and local favorites readily available at honest prices. Locals and visitors alike are welcomed to browse the bins of colorful fruits and veggies, discover a new snack, and revitalize with a homemade juice. Our knowledgeable staff is always eager to help guests find exactly what they’re looking for.

WE’VE ALWAYS STOOD FOR OUR THREE MAIN PRINCIPLES; FRESHLY MADE, FAMILY OPERATED, AND PROUDLY LOCAL. COME FIND US AT THE TERMINAL AND SAY HI.

MEET THE FAMILY

Vinnie Iovine
Vinnie Iovine Owner

Vinnie has put his whole heart into this Market since 1989, he believes everyone should “find a job that you love, and you’ll never work another day in your life.”

Favorite Produce Pick:
Summertime Honeydew and Peaches
Jimmy Iovine
Jimmy Iovine Owner

Jimmy is the primary produce buyer; he begins his days at the Philadelphia Wholesale Produce Market, sampling a variety of fruits and veggies to bring to Iovine’s.

Favorite Produce Pick:
Summer Stone Fruit, Tomatoes, and Corn
Butch Dougherty
Butch Dougherty Director of Operations

Butch is a lover of all things health and wellness and is truly passionate about bringing this lifestyle to the city of Philadelphia. He’s responsible for bringing the cold-pressed juices to Iovine’s!

Favorite Produce Pick:
Champagne Mango, Pomegranates, Asparagus, and Cold-Pressed Juices
Lily Winoto
Lily Winoto Store Manager

Lily not only manages the store, but also helps take care of inventory and Iovine’s line of nuts, snacks, and exotic products. She is multi-lingual and helps facilitate communication with some of our customers.

Favorite Produce Pick:
Tropical, Exotic Fruits
Vince Jamen
Vince Jamen Store Manager

Vince began his time at Iovine’s in the setup crew as a teenager. He has since worked in produce management on the West Coast, but came back to Iovine’s in 2018. He loves sampling all the different foods from around Reading Terminal for lunch every day.

Favorite Produce Pick:
Blueberries
Anna Iovine
Anna Iovine Office Manager

Anna may work in the office but is extremely passionate about the store and taking on special projects. She is a nurturing figure to all employees and loves working alongside her brothers, sisters, and daughter.

Favorite Produce Pick:
Summer Watermelon, Bananas
Miranda Cauley
Miranda Cauley Special Projects

Miranda began working at Iovine’s in 2009 as a cashier part-time, and has since taken on many roles in social media, special projects, and branding. She is responsible for bringing the spiralized veggies, prepped produce, and infused waters to the store!

Favorite Produce Pick:
Pomegranates, Butternut Squash, Brussels Sprouts
Suzie Dickson
Suzie Dickson Accounts Payable

Suzie worked for Vinnie and Jimmy, back in 1994, and has since returned to Iovine Brothers. She originally came on board to help in the office when Vinnie’s wife Michelle was going on maternity leave, and on her first day, Michelle went into labor!

Favorite Produce Pick:
Mangos, Clementines
Teresa Iovine
Teresa Iovine  

Teresa loves the Reading Terminal Market and enjoys being surrounded by her family. She helps with special projects, point of sale system, operations and procedures, etc.

Favorite Produce Pick:
Kennett Square Mushroom Selection

VISIT OUR family at:

PARTNERS & PURVEYORS

Tootsie’s Salad Express
Tootsie’s Salad Express Philadelphia, PA
T.M. Kovacevich
T.M. Kovacevich Philadelphia, PA
R.L. IRWIN Company
R.L. IRWIN Company Kennett Square, PA
Richardson Farms
Richardson Farms White Marsh, MD
Phillips Mushroom Farm
Phillips Mushroom Farm Kennett Square, PA
Miller’s Twist
Miller’s Twist Philadelphia, PA
John Vena, Inc.
John Vena, Inc. Philadelphia, PA
Inspired Brews
Inspired Brews Philadelphia, PA
Gail’s Farm
Gail’s Farm Vineland, NJ
Fox & Son
Fox & Son Philadelphia, PA
DiNic’s Roast Pork
DiNic’s Roast Pork Philadelphia, PA
Shady Brook Farms
Shady Brook Farms Yardley, PA
R&R Flaim Next Generation Produce
R&R Flaim Next Generation Produce Vineland, NJ

SERVICES AND DISCOUNTS

DISCOUNT DAYS

10% Senior Discount:
Daily with valid ID (65 and older)

10% Student Discount:
Sundays and Wednesdays with valid student ID

IOVINE BROTHERS SERVICES

Shopping carts and baskets are for use within Iovine Brothers Produce

READING TERMINAL MARKET SERVICES

Visit the RTM website to learn more.

Map

ADDRESS AND LOCATION

Iovine Brothers Produce
1136 Arch street, Unit 467
Reading Terminal Market
Philadelphia, PA 19107

TRANSPORTATION / PARKING

PUBLIC TRANSPORTATION:
Conveniently located across the street from Jefferson Station
DIRECTIONS

STREET PARKING

DISCOUNTED GARAGE PARKING:
2 Hour Discount Parking with $10 Market Purchase & Validation from Market merchants.

$4 – 11th & Arch St. (Hilton Garage)

$5 – 12th & Filbert St. (Parkway Garage)