About - Iovine Brothers

Before Iovine Brothers Produce Market became what is it today, it was a smaller shop in the Reading Terminal called Ro & Sons. Vinnie began working at the produce market in 1989 and encouraged his brother Jimmy to come on board shortly thereafter. The brothers took over the business in 1994 and renamed the spot Iovine Brothers Produce. Through the years Iovine Brothers has certainly evolved, adding more products to the shelves and more family members to the crew, helping the market branch into new directions. However, one thing that has never changed is the brothers’ commitment and love for their customers.

From the beginning, Iovine Brothers was built on the foundation of family values and honest produce. Regular customers become old friends as they enjoy quality goods and local favorites readily available at honest prices. Locals and visitors alike are welcomed to browse the bins of colorful fruits and veggies, discover a new snack, and revitalize with a homemade juice. Our knowledgeable staff is always eager to help guests find exactly what they’re looking for.

WE’VE ALWAYS STOOD FOR OUR THREE MAIN PRINCIPLES; FRESHLY MADE, FAMILY OPERATED, AND PROUDLY LOCAL. COME FIND US AT THE TERMINAL AND SAY HI.

MEET THE FAMILY

Vinnie Iovine

Vinnie Iovine Owner

Vinnie has put his whole heart into this Market since 1989, he believes everyone should “find a job that you love, and you’ll never work another day in your life.”

Favorite Produce Pick:: Summertime Honeydew and Peaches

Jimmy Iovine

Jimmy Iovine Owner

Jimmy is the primary produce buyer; he begins his days at the Philadelphia Wholesale Produce Market, sampling a variety of fruits and veggies to bring to Iovine’s.

Favorite Produce Pick:: Summer Stone Fruit, Tomatoes, and Corn

Butch Dougherty

Butch Dougherty Director of Operations

Butch is a lover of all things health and wellness and is truly passionate about bringing this lifestyle to the city of Philadelphia. He’s responsible for bringing the cold-pressed juices to Iovine’s!

Favorite Produce Pick:: Champagne Mango, Pomegranates, Asparagus, and Cold-Pressed Juices

Lily Winoto

Lily Winoto Store Manager

Lily not only manages the store, but also helps take care of inventory and Iovine’s line of nuts, snacks, and exotic products. She is multi-lingual and helps facilitate communication with some of our customers.

Favorite Produce Pick:: Tropical, Exotic Fruits

Anna Iovine

Anna Iovine Office Manager

Anna may work in the office but is extremely passionate about the store and taking on special projects. She is a nurturing figure to all employees and loves working alongside her brothers, sisters, and daughter.

Favorite Produce Pick:: Summer Watermelon, Bananas

Miranda Cauley

Miranda Cauley Special Projects

Miranda began working at Iovine’s in 2009 as a cashier part-time, and has since taken on many roles in social media, email marketing, special projects, and branding. She is responsible for bringing the spiralized veggies, prepped produce, and some local produce partners to the store!

Favorite Produce Pick:: Pomegranates, Butternut Squash, Brussels Sprouts

Suzie Dickson

Suzie Dickson Accounts Payable

Suzie worked for Vinnie and Jimmy, back in 1994, and has since returned to Iovine Brothers. She originally came on board to help in the office when Vinnie’s wife Michelle was going on maternity leave, and on her first day, Michelle went into labor!

Favorite Produce Pick:: Mangos, Clementines

Teresa Iovine

Teresa Iovine

Teresa loves the Reading Terminal Market and enjoys being surrounded by her family. She helps with special projects, point of sale system, operations and procedures, etc.